New Board Members and Officers Elected |
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News, views, and gossip about Quixtar and Amway in the United States and Canada
New Board Members and Officers Elected |
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As presenting sponsor, the Amway Global name will appear on tickets, advertisements, and signage at all North American concert venues.
"We are thrilled to be associated with an artist of such high caliber and broad appeal as Ms. Turner," says Steve Lieberman, Amway Global's Managing Director. "A rock tour is not what most people would expect from Amway Global and that's the whole point. There are so many things people don't realize about our business, like the fact that we're the number one online health and beauty retailer. Sponsoring Tina Turner's fall tour is just one example of how we are stepping up our efforts to build awareness for our business and who we are today."
The sponsorship is part of a larger Amway Global investment to help raise public awareness of its business, opportunity, and products in North America. The company currently operates as Quixtar North America/Amway Global but is transitioning to the Amway Global name by 2009. To support this brand transition and also build awareness for the company's flagship Nutrilite vitamin and supplement brand and Artistry skin care and cosmetics brands, the company is investing in a multi-million dollar advertising campaign and high-profile sponsorships, such as the Tina Turner tour.
A recording artist for more than 40 years, Tina Turner appeals to music fans across generations and has career longevity that is rare in any industry, especially the music business. Her concerts are typically sellouts, which is why she has sold more concert tickets than any other solo performer in history.
For more information about "Amway Global Presents Tina Turner Live inConcert" please visit www.TinaTurnerLive.com.